“We’ll just stop selling California records.” That isn’t enough.
DROP matches people, not addresses. If someone moves to California and files a deletion request, but your file still lists them at their old Nevada address, you’re required to delete the whole record.
Filtering by state won’t catch them. Matching on the identifiers DROP uses will.
Four steps, without anyone touching a spreadsheet.
1. Pull
Retrieves your DROP list from the state.
2. Match
Phone, email, name + DOB + ZIP, VIN, MAID and CTV ID.
3. Drop
Removes whole matching records. Everything else is untouched.
4. Prove
Logs every record removed as audit-ready proof.
Built for the way DROP actually works.
Weekly reports
An executive summary of records removed and estimated fines avoided, plus a technical report for your engineers.
Files that stay clean
We constantly re-check your files when new deletion requests arrive.
Fits your pipelines
Clean files land where your processes expect them. No file is too big.
White-glove DROP setup
Setting up your DROP account can be confusing. You pay the state’s registration fee and we handle the rest. After that, it’s fully managed.
Your data, protected.
Private cloud
A protected environment with tightly controlled access.
Always encrypted
In transit and at rest.
Stays in the USA
All data is processed in the US.
Never resold
Your data is yours. We never resell it.
Built for data brokers and list providers.
If you sell or license consumer data you didn’t collect directly, DROP applies to you.
California is just the start.
Connecticut has passed its own version, and New Jersey and Vermont already regulate data brokers. Sign up now and new states are included at no extra cost (state registration fees aside).